Leipzig come third in the Digital Champions League
Study from Nexum known as the "Digital Champions League" | RB Leipzig are in third place | The top 20 clubs according to the UEFA coefficient were assessed
RB Leipzig have come third in Nexum AG’s so-called “Digital Champions League.” The study, conducted in collaboration with Kicker Business Solutions, assessed how well the top 20 clubs in the UEFA coefficient (as of February 2022) used digital transformation for their internationalisation strategies.
The following criteria were assessed:
- Website
- Online shop
- Social Media
- E-Sports
- Professional Networks
- Marketing Spread
The Red Bulls are in an impressive third place, ahead of the likes of the Champions League finalists Real Madrid and Liverpool. Above Leipzig in the list are FC Bayern München and FC Barcelona.
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The "Digital Champions League" rankings in full:
- 1. FC Bayern München
- 2. FC Barcelona
- 3. RB Leipzig
- 4. Arsenal FC
- 5. Juventus
- 6. Paris Saint-Germain
- 7. Manchester City
- 8. Manchester United
- 9. FC Porto
- 10. AS Roma
- 11. Ajax
- 12. Liverpool
- 13. Chelsea
- 14. Tottenham Hotspur
- 15. Real Madrid
- 16. Borussia Dortmund
- 17. Villareal
- 18. Atlético Madrid
- 19. Shakhtar Donetsk
- 20. Sevilla
RB Leipzig did particularly well in the categories E-Sports (joint-third with Ajax), professional networks (joint-third with Chelsea and Manchester United and website (fourth place). We were rated as having potential for improvement in the categories online shop and social media.