• With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorcycles, and a provider of premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide, with a global sales network of representatives in over 140 countries.

• In 2023, the BMW Group achieved global sales of over 2.55 million vehicles and over 209,000 motorcycles. As of December 31, 2023, the company employs 154,950 people worldwide.

• Long-term thinking and responsible dealings have always been the basis of the BMW Group's economic success. The company set the course for the future early on and consistently places sustainability and resource conservation at the center of its focus, from the supply chain through production, to the final phase of usage of all its products.
 

• "With the BMW Group Leipzig Plant, we have a new mobility partner that is a global leader and brilliantly expands our brand portfolio. BMW Group's values match ours perfectly: We are united by the drive to pursue our goals in the upmost professional way possible and commitment and the conviction that we can cross boundaries with innovative ideas.

• The local closeness with 5,300 employees in their Leipzig plant made the agreement perfectly sound. Therefore, we're happy for the partnership and joint work ahead of us!"
 

• "The collaboration between the BMW Group Leipzig Plant and RB Leipzig is like a perfect wall pass: two strong partners that want to produce something great. Both players are pioneers in their area, play at Champions League level, and inspire people. RB Leipzig is the embodiment of the sporting passion and ambition of our region far beyond our city limits.

• The BMW Group plant in Leipzig has also been an important part of city since 2005, shaping it as an attractive employer with great innovative drive. As a regional mobility partner, we are proud to be setting strong ties together with RB Leipzig in the future. Both partners are still relatively new in the city, but are already firmly rooted in the region and have achieved a lot.

• But we are already planning beyond that. The fully electric MINI Countryman is a real Leipziger and therefore the perfect vehicle for RB Leipzig. We are proud to shape the future together with the club and to continue to advance our region."
 

• Founded in 2018, EKD is one of Germany's leading solar energy providers. EKD started out by selling solar panels, but now fully installs household energy systems for their customers.

• To date, they have installed 23,000 solar panels in Germany, and they're showing no signs of slowing down. EKD have over 350 permanent employees across four locations, in addition to more than 2,400 freelancers and a national network comprising over 100 trade and installation partners.
 

• "It's always special to collaborate with a company local to the city and region, especially since EKD Solar are a dynamic corporation who are focused on innovation and sustainability. They're a good fit for RB Leipzig and our brand orientation.

• We've got a clear strategy as far as sustainability is concerned. In particular, we have clear ecological goals and want to act in a way that helps us to preserve resources in the long run. In EKD Solar, we now have a partner whose core values in this department align with our own. That's why we're very much looking forward to working alongside them."
 

• "As a company that was founded in Leipzig, we are a part of the city and the city is a part of us - the same applies for RBL. RB Leipzig have established themselves as one of the best teams in the Bundesliga in the space of a few years and are playing in the Champions League for the fifth consecutive season.

• We've likewise quickly developed into one of the leading firms in the German energy sector. As a result, we're really looking forward to a productive partnership and the opportunity to support the commitment, team spirit and fantastic performances of local players. At the same time, we're excited to continue growing our profile as a company."
 

• Mascot is an international company that specialises in creating high-quality workwear and safety footwear for trade and industry. It was founded in Denmark in 1982 and operates under the name Mascot Workwear.

• Mascot has clients all over the world and own one of the largest finished goods warehouses for workwear in Europe. They have over five million products, which are divided into more than 33,000 item numbers, at their disposal, ready to distribute at a moment's notice. Employees in Denmark, Vietnam, Germany and twelve more countries are united in the goal of developing, producing, marketing and selling the highest-quality workwear and safety footwear.

• Mascot distribute their products worldwide via their sales partners. The German branch of the company is based in Flensburg.
 

• Founded in 1919, Rauch remains to this day an Austrian family business, now in its fourth generation. A motivated team and quality awareness have made Rauch one of the leading fruit juice producers in Europe.

• Drinking is essential to life, but Rauch offers more: a variety of beverages, unique due to their high quality - fruity, natural, fresh and pure. From nature and for people, the products stand for healthy enjoyment and refreshment.

• Rauch supports RB Leipzig as official vitamin partner and satisfies the demand for vitamins, refreshment and enjoyment.
 

• Specialized Germany GmbH has been an "Official Partner" of RB Leipzig since August 2020. 

• The American bicycle manufacturer provides the first team squad with bicycles, with each player and coach receiving a "Turbo Vado SL". This e-bike is among the most innovative models on the market and impresses with its low weight, ride quality and integrated design.

• There will also be extensive bicycle-related activities and promotions surrounding the Red Bull Arena, and Specialized will take advantage of RB Leipzig's international reach by being present on the LED boards at Bundesliga matches.
 

• Specialized is a bicycle manufacturer that was founded in 1974 in the United States. Since then, the mission statement "From Riders for Riders" has shaped every decision of the company. Starting with the development of high-quality tires, the first mountain bike quickly followed. Specialized is considered a first mover in the development of bicycle frames produced from carbon and over time expanded its product portfolio to include road bikes in addition to urban bikes.

• The complete e-bike development takes place in Switzerland. Since 2012, all e-bikes have been developed there under the motto "It's you, only faster". These stand for an authentic riding experience with industry-leading technologies.

• Specialized employs over 1,600 people across 33 locations worldwide and sells its products in over 100 countries. In Germany, the company has been based at Holzkirchen since 2010 and has been operating as Specialized Germany GmbH with over 60 employees since 2017.
 

• "In Specialized, we've partenered with a brand who, on the one hand, are focused on innovation and passion. On the other hand, sustainability is one of their core values. When combined, the brand represents a perfect fit for RB Leipzig.

• We also want to explore new avenues with our partnerships and, through our collaboration with Specialized, we're one of the first Bundesliga clubs to focus on E-Bikes. Together with Specialized, we want to promote health awareness and make our fans more active."
 

True heroes stand by their team 
Ur-Krostitzer and RB Leipzig: a first-class partnership 

• The Ur-Krostitzer slogan "True heroes stand by their team" has almost programmatic significance for RBL fans. The Krostitzer brewery has been RB Leipzig's beer partner since 2010 and has supported the team on its journey from the Regionalliga to the Bundesliga. Ur-Krostitzer's presence in the stadium underlines RB Leipzig's commitment to the region and meets the expectations of fans who want to enjoy their local beer brand in the stadium.

• Ur-Krostitzer and RB Leipzig show that tradition and innovation can be perfectly combined in football. And for the fans, it is clear that there is no better beer to toast "first-class" sporting success. The cooperation between Ur-Krostitzer and RB Leipzig has also been agreed upon for the coming years.

• The German Purity Law was just eighteen years old when George the Bearded, Duke of Saxony granted brewing rights to the Crostewitz manor. The date is considered the foundation of the Krostitz brewery. The Ur-Krostitzer brand thus has almost half a millennium of brewing expertise to its credit and is considered one of the most traditional premium pilsner brands in Germany.

• The Swedish king's portrait adorns the logo of the brewery, dating back to an incident during the devastating Thirty Years' War. Legend has it that the Swedish King Gustav II Adolf, plagued by great thirst, rode through the town of Crostitz and received a beer from the local brewmaster, which had been brewed to be especially tart because of the upcoming harvest festival. Gustav II Adolf finished the beer in one go.

c Knowing the good things in life is what characterises the people of our region. Leipzig has always been a centre of attraction for numerous everyday heroes and at the same time an epic starting point for true heroic deeds. Trade and change have shaped people who are open to new things, who know how to work, live and celebrate. 

• Whether high-class gastronomy or student clubs, whether orchestra at the Gewandhaus or football, whether Leipzig Fair or cotton spinning mill - the occasion is always right for a Pilsner of the highest quality and emphatically fine hoppy notes. Ur-Krostitzer. Brewed for the true heroes of everyday life.
 

• "We've been RB Leipzig's beer partner since 2010 and have been at the club's side all the way from the Regionalliga to the Bundesliga. The pandemic threw up new challenges for everyone and demonstrated that partnerships aren't all about the money. We needed to stick together and show solidarity.

• That's why we're even happier that we can continue our partnership despite the difficult economic circumstances. Leipzig is a sporting city and you can't have football without good beer. Both brands have a lot of mojo and really suit one another."
 

• Veganz will be offering some of its products from its wide portfolio in selected kiosks at the Red Bull Arena. Veganz will also play a key role in shaping the entire nutritional concept at the RBL Football Academy in the future and, in addition to the professionals, will also support and advise the women's and junior teams as well as the RBLZ Gaming eSports athletes with its products.
 

• Veganz - Good for you, better for everyone - is the brand for plant-based nutrition. Founded in Berlin in 2011, the company became known as Europe's first vegan brand to feature in chain supermarkets. With a colourful and fun-loving corporate philosophy, Veganz succeeded in filling the vegan niche and establishing the plant-based nutrition trend on the market. Since then, around 400 products have been developed under the Veganz brand.

• The current product portfolio includes 120 products across many categories and is available worldwide in 28 countries and in over 22,000 food and drugstore retailers. In addition, the Veganz portfolio is continuously being expanded with high-quality, innovative products and the sustainable value chain is constantly being improved. A recognition of this dedication saw Veganz become the only German company to be voted among the top 3 innovative brands as well as Germany's most innovative food brand in an exclusive Handelsblatt ranking in 2021.
 

• "We are delighted to have Veganz, a creative and forward-looking food partner, at our side. Veganz is one of the leading German brands for plant-based foods and we will make use of our partner's expertise and vegan offering for the whole of RB Leipzig - across the sport, in the office and in the Red Bull Arena.

• With Veganz, we can also take new and innovative steps in the area of nutrition and show that sports and vegan nutrition go very well together. In addition, with this cooperation we are continuing to drive the issue of sustainability, which is central to RB Leipzig. Veganz products are healthy and sustainable at the same time. From now on, our fans can enjoy an even more diverse service in the stadium and at the same time contribute something to a positive environmental balance."
 

• "We at Veganz are incredibly proud to be able to enter the world of professional sports and, together with RB Leipzig, make plant-based nutrition accessible to an even broader target group, because we are convinced that a plant-based, climate-friendly lifestyle will become indispensable in the coming years. Young, wild, innovative and rooted in our region - these are our common characteristics that have brought us together. 

• RB Leipzig is therefore the perfect partner for Veganz to take the subjects of climate and environmental protection in the context of plant-based nutrition to a new level, even in Germany's national sport. Our common goal is to improve the selection and variety of vegan and sustainable products and at the same time promote acceptance around the topic of veganism."