IHG Hotels & Resorts
GERMAN VALUES
The Leipzig-based VICUS GROUP AG, with its board of directors and its founders, looks back on a long history. During this time, it has been able to establish a comprehensive track record in the field of commercial real estate renovation in Germany's top metropolitan regions.
With the GERMAN VALUES project, VICUS GROUP AG has recognised the signs of the times and is investing in the development of a modern FinTech platform for high-return investments. Based on the industry knowledge of VICUS GROUP AG and other renowned partners, GERMAN VALUES offers attractive and BaFin approved funds with a focus on real estate and investments.
The user-friendly online platform enables funds to be underwritten digitally using TÜV-tested processes. In doing so, GERMAN VALUES attaches particular importance to asset protection, value retention, transparency and respectability, because the trust of their investors is important to them.
"RB Leipzig's success in the Bundesliga and regular participation in the Champions League also offer opportunities for the city of Leipzig and its businesses. Through its partnership with RB Leipzig, VICUS GROUP AG sends a clear signal that we stand behind our team, are proud of the collaboration and share the same values. Together, we will continue to support the potential of our city in a determined and forward-thinking way."
RAUCH
Rauch fruit juices
Founded in 1919, Rauch remains to this day an Austrian family business, now in its fourth generation. A motivated team and quality awareness have made Rauch one of the leading fruit juice producers in Europe.
Drinking is essential to life, but Rauch offers more: a variety of beverages, unique due to their high quality - fruity, natural, fresh and pure. From nature and for people, the products stand for healthy enjoyment and refreshment.
Rauch supports RB Leipzig as official vitamin partner and satisfies the demand for vitamins, refreshment and enjoyment.
SPECIALIZED
Specialized Germany GmbH has been an "Official Partner" of RB Leipzig since August 2020.
The American bicycle manufacturer provides the first team squad with bicycles, with each player and coach receiving a "Turbo Vado SL". This e-bike is among the most innovative models on the market and impresses with its low weight, ride quality and integrated design.
There will also be extensive bicycle-related activities and promotions surrounding the Red Bull Arena, and Specialized will take advantage of RB Leipzig's international reach by being present on the LED boards at Bundesliga matches.
Specialized is a bicycle manufacturer that was founded in 1974 in the United States. Since then, the mission statement "From Riders for Riders" has shaped every decision of the company. Starting with the development of high-quality tires, the first mountain bike quickly followed. Specialized is considered a first mover in the development of bicycle frames produced from carbon and over time expanded its product portfolio to include road bikes in addition to urban bikes.
The complete e-bike development takes place in Switzerland. Since 2012, all e-bikes have been developed there under the motto "It's you, only faster". These stand for an authentic riding experience with industry-leading technologies.
Specialized employs over 1,600 people across 33 locations worldwide and sells its products in over 100 countries. In Germany, the company has been based at Holzkirchen since 2010 and has been operating as Specialized Germany GmbH with over 60 employees since 2017.
UR-KROSTITZER
True heroes stand by their team
Ur-Krostitzer and RB Leipzig: a first-class partnership
The Ur-Krostitzer slogan "True heroes stand by their team" has almost programmatic significance for RBL fans. The Krostitzer brewery has been RB Leipzig's beer partner since 2010 and has supported the team on its journey from the Reggionalliga to the Bundesliga. Ur-Krostitzer's presence in the stadium underlines RB Leipzig's commitment to the region and meets the expectations of fans who want to enjoy their local beer brand in the stadium.
Ur-Krostitzer and RB Leipzig show that tradition and innovation can be perfectly combined in football. And for the fans, it is clear that there is no better beer to toast "first-class" sporting success. The cooperation between Ur-Krostitzer and RB Leipzig has also been agreed upon for the coming years.
Born on 11th May 1534
The German Purity Law was just eighteen years old when George the Bearded, Duke of Saxony granted brewing rights to the Crostewitz manor. The date is considered the foundation of the Krostitz brewery. The Ur-Krostitzer brand thus has almost half a millennium of brewing expertise to its credit and is considered one of the most traditional premium pilsner brands in Germany.
Ennobled by King of Sweden, Gustavus Adolphus
The Swedish king's portrait adorns the logo of the brewery, dating back to an incident during the devastating Thirty Years' War. Legend has it that the Swedish King Gustav II Adolf, plagued by great thirst, rode through the town of Crostitz and received a beer from the local brewmaster, which had been brewed to be especially tart because of the upcoming harvest festival. Gustav II Adolf finished the beer in one go.
He praised the drink and gave the brewer a gold ring set with a ruby to express his gratitude. Gustav II Adolf went on his way and the next day victoriously defeated the imperial troops of the Count of Tilly in the Battle of Breitenfeld. The royal portrait has since become the brand of the Krostitz brewery.
Here and now: what life's all about
Knowing the good things in life is what characterises the people of our region. Leipzig has always been a centre of attraction for numerous everyday heroes and at the same time an epic starting point for true heroic deeds. Trade and change have shaped people who are open to new things, who know how to work, live and celebrate. Whether high-class gastronomy or student clubs, whether orchestra at the Gewandhaus or football, whether Leipzig Fair or cotton spinning mill - the occasion is always right for a Pilsner of the highest quality and emphatically fine hoppy notes. Ur-Krostitzer. Brewed for the true heroes of everyday life.
Veganz
Veganz will be offering some of its products from its wide portfolio in selected kiosks at the Red Bull Arena. Veganz will also play a key role in shaping the entire nutritional concept at the RBL Football Academy in the future and, in addition to the professionals, will also support and advise the women's and junior teams as well as the RBLZ Gaming eSports athletes with its products.
Veganz - Good for you, better for everyone - is the brand for plant-based nutrition. Founded in Berlin in 2011, the company became known as Europe's first vegan brand to feature in chain supermarkets. With a colourful and fun-loving corporate philosophy, Veganz succeeded in filling the vegan niche and establishing the plant-based nutrition trend on the market. Since then, around 400 products have been developed under the Veganz brand.
The current product portfolio includes 120 products across many categories and is available worldwide in 28 countries and in over 22,000 food and drugstore retailers. In addition, the Veganz portfolio is continuously being expanded with high-quality, innovative products and the sustainable value chain is constantly being improved. A recognition of this dedication saw Veganz become the only German company to be voted among the top 3 innovative brands as well as Germany's most innovative food brand in an exclusive Handelsblatt ranking in 2021.
"We are delighted to have Veganz, a creative and forward-looking food partner, at our side. Veganz is one of the leading German brands for plant-based foods and we will make use of our partner's expertise and vegan offering for the whole of RB Leipzig - across the sport, in the office and in the Red Bull Arena.
With Veganz, we can also take new and innovative steps in the area of nutrition and show that sports and vegan nutrition go very well together. In addition, with this cooperation we are continuing to drive the issue of sustainability, which is central to RB Leipzig. Veganz products are healthy and sustainable at the same time. From now on, our fans can enjoy an even more diverse service in the stadium and at the same time contribute something to a positive environmental balance."
"We at Veganz are incredibly proud to be able to enter the world of professional sports and, together with RB Leipzig, make plant-based nutrition accessible to an even broader target group, because we are convinced that a plant-based, climate-friendly lifestyle will become indispensable in the coming years. Young, wild, innovative and rooted in our region - these are our common characteristics that have brought us together.
RB Leipzig is therefore the perfect partner for Veganz to take the subjects of climate and environmental protection in the context of plant-based nutrition to a new level, even in Germany's national sport. Our common goal is to improve the selection and variety of vegan and sustainable products and at the same time promote acceptance around the topic of veganism."
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