This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector.
888 Germany Limited is a part of 888 Holdings PLC (together with its subsidiary known as “888”), one of the world’s leading betting companies. 888 Germany Limited received a license in July 2021 in accordance with the new State Treaty on Gambling and now performs its fully-licensed services at 888sport.de.
888 has tasked itself with developing the most modern technologies and products to offer entertaining, fair and safe sports betting and online casino games to players all over the globe. Responsible Gaming lies at the heart of the group’s operations – at the start of 2020 they began the initiative “Safer. Better. Together.” - a strategy and commitment to safe betting.
888 is also well known for its quick and innovative services. As well as special features and other promotions, 888sport offers some of its own innovative products such as and individualised Bet-Feed or Bet-Builder, to allow you to combine multiple bets from one match.
Since it was founded in 1997, 888 has been one of the leaders in the online gambling sector and uses in-house technology to allow players and B2B partners an innovative and top-class online gambling experience. 888 has won a multitude of awards in recent years which has underline their position in the market as well as the leading role they play in the technology sector.
The group is structured into two branches: B2C, as 888, and B2B under the title of Dragonfish. Their website offers its members more than just online betting and gambling. They are places of entertainment – places where people can enjoy a really interactive experience and be part of an online community with people with similar interests. The strong and reliable 888 can be found at www.888sport.de/.
Since January 2020, the premium alloy wheel brand AEZ Leichtmetallräder has also been part of RB Leipzig's sponsor pool. AEZ, the premium brand of the ALCAR Group, is "Official Partner" of RB Leipzig.
In addition to classic logo and name usage rights, the service portfolio also includes animations on the LED boards around the perimeter of the pitch at the Red Bull Arena, hospitality services and social media rights.
AEZ is the premium brand of the ALCAR Group, an industrial and trade group operating internationally with a strategic focus on steel and aluminium wheels and market leader in the European aftermarket for passenger car wheels.
The international presence of the Austrian group of companies spans 27 companies in 16 European countries, where around 780 employees operate successfully in the areas of development, production and sales.
ALCAR relies on the power of strong brands such as AEZ Leichtmetallräder and is Europe's leading group for steel and alloy wheels in the passenger car aftermarket. Through the distribution network of its own sales companies and trading partners, the company always has its finger on the pulse of the market.
AEZ's success is based on design strength, innovation as well as excellent product quality and a strong service philosophy. In addition to classic design wheels, the product range also includes special wheels for the most prestigious German vehicle brands such as Porsche and Volkswagen.
All AEZ wheels are manufactured under the highest quality criteria. All aluminium wheels undergo numerous tests and are tested and certified without exception by the TÜV Institute to ensure they can withstand highest levels of stress.
"We strive on finding partners who share our philosophy and fit our brand attributes: dynamic, innovative and hungry. With AEZ Leichtmetallräder, we have been able to acquire such a partner and expand our partner portfolio into another exciting area."
"RB Leipzig and AEZ are two top players in Germany. Both take on the challenges in their fields and master them with persevering commitment. Professionalism, agility and creativity are three cornerstones that are the key to success at both RB Leipzig and AEZ Leichtmetallräder. We are united by the highest quality criteria and the pursuit of successful growth, so we are looking forward to this exciting journey."
The central goal of the partnership is to create regular digital touchpoints between RB Leipzig's Germany-wide community and "Trading and Investment", the core asset of eToro. In terms of content, the main focus is on awareness and knowledge of investment opportunities on the financial markets and the responsible handling of this wide-ranging subject area.
Founded in 2007, eToro is the world’s leading social investment network with over 20 million registered users worldwide. The German market is one of the largest, and eToro provides its users a choice of assets to invest in – from fractional shares and ETFs to commodities and cryptocurrencies – as well as a choice of how to invest. Users can trade directly themselves, copy the investment strategy of another investor, or invest in one of eToro’s intelligent portfolios.
One of the largest sponsors of football clubs in Europe, eToro is already a partner in Germany of Bundesliga clubs 1. FC Cologne, 1. FC Union Berlin, VfL Wolfsburg and Eintracht Frankfurt, as well as second-division side Hamburger SV. The new agreement expands the company's multi-club strategy, enabling it to develop the community behind the club.
eToro has an expansive global partnership portfolio that includes several football clubs across Europe, as well as other sports, such as rugby in Australia. As one of the largest sponsors in Europe, eToro will continue to expand its investments in a range of sporting communities around the world.
The central goal of the partnership with the multi-asset investment platform eToro is to create regular digital touchpoints between RB Leipzig's Germany-wide community and "Trading and Investment", the core asset of eToro. In terms of content, the main focus is on awareness and knowledge of investment opportunities on the financial markets and the responsible handling of this wide-ranging subject area.
The cooperation between the Fenger Gruppe (Fenger Group) and RB Leipzig has existed since 2018. As an "Official Partner" of the club, the medium-sized company from Saxony-Anhalt is present on the LED boards at the Red Bull Arena and capitalises on the partnership primarily in the metropolitan area of Central Germany.
The Fenger Group was founded by Torsten Fenger in 1988. Since then, the company has enjoyed continuous growth and now operates in a range of sectors, controlling its various divisions across several locations. The company group consists of the areas of prefabricated cellars, concrete and gravel, logistics, truck service and real estate.
"Due to the consequences of the Coronavirus, these remain difficult and also uncertain times. That makes us even more pleased to have been able to extend our partnership with a strong business in the region during this period. This decision, taken together, underlines the strong connection between RB Leipzig and the Fenger Group, which has been a partner for many years."
"We have been at RB Leipzig's side since the Regionalliga and have gone all the way to the Champions League together with the club. We know that the end of the success story has not yet been reached. The Fenger Group want to be a part of it for the coming chapters as well - as a reliable partner with common goals and, above all, a great enthusiasm for football in Leipzig. There is a situation of uncertainty due to the Corona crisis. The extension of our partnership is a clear sign that we stand together and look forward together."
The Leipzig-based VICUS GROUP AG, with its board of directors and its founders, looks back on a long history. During this time, it has been able to establish a comprehensive track record in the field of commercial real estate renovation in Germany's top metropolitan regions.
With the GERMAN VALUES project, VICUS GROUP AG has recognised the signs of the times and is investing in the development of a modern FinTech platform for high-return investments. Based on the industry knowledge of VICUS GROUP AG and other renowned partners, GERMAN VALUES offers attractive and BaFin approved funds with a focus on real estate and investments.
The user-friendly online platform enables funds to be underwritten digitally using TÜV-tested processes. In doing so, GERMAN VALUES attaches particular importance to asset protection, value retention, transparency and respectability, because the trust of their investors is important to them.
"RB Leipzig's success in the Bundesliga and regular participation in the Champions League also offer opportunities for the city of Leipzig and its businesses. Through its partnership with RB Leipzig, VICUS GROUP AG sends a clear signal that we stand behind our team, are proud of the collaboration and share the same values. Together, we will continue to support the potential of our city in a determined and forward-thinking way."
Motorola Germany is an "Official Partner" of RB Leipzig as of April 2021!
The partnership will offer Motorola visibility as well as traditional usage of logo and naming rights, joint media activities, content formats and product placements. During the various activations, Motorola will look to highlight people who are not on the pitch, but are equally important for the RB Leipzig journey. This will therefore allow the RBL success story to also become well known among Motorola's target market.
Motorola Mobility LLC was taken over by Lenovo Group Holdings in 2015. Motorola Mobility is a wholly owned subsidiary of Lenovo and is responsible for the development and production of all mobile devices under the brands Moto and Motorola.
Motorola are considered a pioneer in their field. Among other things, they were responsible for the smooth communication between the astronauts and the Earth during the first moon landing, letting the whole world in on a special moment. Motorola invented most of the protocols and technology that led to mobile communication as we know it today. That includes the very first car radios, the first mobile, the first flip phone - the world famous moto razr - and the first smart phone capable of 5G. Today, Motorola combine their pioneering spirit with new projects, in order to provide consumers with devices all around the world, which will improve their lives due to the mobility of their technology.
"RB Leipzig's journey has seen us write a number of big and small success stories and steadily establish ourselves at the top - especially off the pitch. Our partnership with Motorola has seen us connect with a new reputable partner, with the same ambitions as us. We are hoping for many synergy effects and we're pleased with the commitment made by both parties. It's even more important to form strong partnerships during times like this with the ongoing pandemic."
"RB Leipzig have not just achieved some extraordinary feats in few years, but also impressively shown that innovation, motivation and sheer desire can be successful against strong competition. We have similar ambitions in Germany - we've put together a strong team in the past few months and now we're ready for our own success story at Motorola."
"We want to tell the stories off the pitch, before and after the game, to demonstrate how important these tasks are that give the players the best possible conditions perform to their full potential"
Rauch fruit juices
Founded in 1919, Rauch remains to this day an Austrian family business, now in its fourth generation. A motivated team and quality awareness have made Rauch one of the leading fruit juice producers in Europe.
Drinking is essential to life, but Rauch offers more: a variety of beverages, unique due to their high quality - fruity, natural, fresh and pure. From nature and for people, the products stand for healthy enjoyment and refreshment.
Rauch supports RB Leipzig as official vitamin partner and satisfies the demand for vitamins, refreshment and enjoyment.
Signify is the world market leader for LED and stadium lighting and as an "Official Partner", supports RB Leipzig in the modernisation of the Red Bull Arena with an innovative lighting concept.
The partnership includes, among other things, a conversion and smart control of the entire lighting systems, so that visitors to our stadium can look forward to an even more spectacular atmosphere with unique lighting scenes in the future and the Red Bull Arena can offer stadium experiences and unforgettable footballing moments at the top international level.
Signify provides a central lighting management system for this purpose and will also equip the Red Bull Arena's exterior facade and stadium roof with special lighting and illuminations.
Signify is the global leader in lighting and illumination solutions for professionals, consumers and lighting on the Internet of Things. With Philips products, Interact connected lighting systems and data-driven services, Signify adds value to businesses and transforms lives at home, in buildings and in urban spaces. With revenues of €6.2 billion in 2019, approximately 36,000 employees and a presence in more than 70 countries, the company unlocks the extraordinary potential of lighting to provide more comfortable lives and a better world. Signify was recognised as an industry leader in sustainability by the Dow Jones Sustainability Index for the third consecutive year.
At the heart of the Red Bull Arena’s new lighting system is the Interact connected lighting solution. Interact Sports makes it possible for lighting across the entire stadium to be controlled through one dashboard, from the pitch, to the catering areas, to the façade and surroundings of the Red Bull Arena. Since last season, every moment of the action has been rendered crystal clear, flicker-free and compliant with international broadcasting standards with Philips ArenaVision LED floodlights. More projecs are planned for the duration of the contract. For example, the interview area will sport a new digital look.
Over the course of further construction phases, the new stadium fan shop as well as individual segments of the hospitality area will also be illuminated in new light and connected to the Interact lighting management system.
For the new season, the south façade of the Red Bull Arena will be illuminated in the club’s colors. Color Kinetics lights, controlled via Interact, can create stunning new light scenes to celebrate special occasions, events, or international games, bringing the excitement of the stadium to the surrounding area.
Over the next two years, the façade lighting will be further expanded. In addition, the roof of the stadium will be given a unique look thanks to special illumination. The Philips Color Kinetics luminaires will also be integrated into the Interact IoT platform and, using Interact Landmark, individual lighting scenes, maintenance management and connectivity with the rest of the lighting in and around the arena can be ensured.
Signify will also kit out RB Leipzig’s home of eSports with the latest generation of the Philips Hue entertainment lighting system. As a result, the lighting throughout the room adapts to the game action on the monitor, allowing the RBL eSports team "RBLZ Gaming" and spectators to immerse themselves even more deeply in the world of virtual football.
RB Leipzig wants to offer the highest possible standard in terms of safety for fans, staff and players. On top of known measures, innovative solutions and new technologies were introduced.
Signify offers products that have been proven to fight viruses and bacteria with UV-C light. Based on these products, a joint pilot project was created to test the use of UV-C light for disinfecting surfaces and indoor air in different areas of the commercial buildings and the stadium.
The UV-C technology is currently being used for the first time in the Red Bulls' team dressing room. Further test areas in the stadium (including kiosks and sanitary facilities) are already being considered.
"Signify is the global market and innovation leader for LED and sports lighting. So we know what it takes to put the game in the right light and give the fans a great experience. But we are aiming even higher with RB Leipzig: Together, we want to show what the stadium of the future will look like. What that means is a smart lighting network that offers even more than just great light. Of course, the most important thing is and will remain the action on the pitch, but light will fundamentally change the stadium experience in the future: from navigation in the stadium to increased safety inside the stadium with, among other things, disinfection of the air using UV-C technology, on-demand illumination of the access routes, and Internet connections via light waves. We are delighted to be working with RB Leipzig to implement our vision of the stadium of the future in the coming years."
"With the new lighting from Signify, we offer our visitors and TV viewers the complete emotion and dynamics of the game and a great soccer experience. Thanks to the longevity of LED and the reliability of the systems, we can save energy consumption and costs on the one hand, and on the other hand also reduce the maintenance costs while in use."
"We are proud to be the first club in the Bundesliga to add another layer to our hygiene concept with Signify's UV-C technology to provide the highest possible safety for our players and fans. Depending on how the tests go, we will expand the set-up accordingly in the coming years. Further innovation projects are already being planned."
Specialized Germany GmbH has been an "Official Partner" of RB Leipzig since August 2020.
The American bicycle manufacturer provides the first team squad with bicycles, with each player and coach receiving a "Turbo Vado SL". This e-bike is among the most innovative models on the market and impresses with its low weight, ride quality and integrated design.
There will also be extensive bicycle-related activities and promotions surrounding the Red Bull Arena, and Specialized will take advantage of RB Leipzig's international reach by being present on the LED boards at Bundesliga matches.
Specialized is a bicycle manufacturer that was founded in 1974 in the United States. Since then, the mission statement "From Riders for Riders" has shaped every decision of the company. Starting with the development of high-quality tires, the first mountain bike quickly followed. Specialized is considered a first mover in the development of bicycle frames produced from carbon and over time expanded its product portfolio to include road bikes in addition to urban bikes.
The complete e-bike development takes place in Switzerland. Since 2012, all e-bikes have been developed there under the motto "It's you, only faster". These stand for an authentic riding experience with industry-leading technologies.
Specialized employs over 1,600 people across 33 locations worldwide and sells its products in over 100 countries. In Germany, the company has been based at Holzkirchen since 2010 and has been operating as Specialized Germany GmbH with over 60 employees since 2017.
True heroes stand by their team
Ur-Krostitzer and RB Leipzig: a first-class partnership
The Ur-Krostitzer slogan "True heroes stand by their team" has almost programmatic significance for RBL fans. The Krostitzer brewery has been RB Leipzig's beer partner since 2010 and has supported the team on its journey from the Reggionalliga to the Bundesliga. Ur-Krostitzer's presence in the stadium underlines RB Leipzig's commitment to the region and meets the expectations of fans who want to enjoy their local beer brand in the stadium.
Ur-Krostitzer and RB Leipzig show that tradition and innovation can be perfectly combined in football. And for the fans, it is clear that there is no better beer to toast "first-class" sporting success. The cooperation between Ur-Krostitzer and RB Leipzig has also been agreed upon for the coming years.
Born on 11th May 1534
The German Purity Law was just eighteen years old when George the Bearded, Duke of Saxony granted brewing rights to the Crostewitz manor. The date is considered the foundation of the Krostitz brewery. The Ur-Krostitzer brand thus has almost half a millennium of brewing expertise to its credit and is considered one of the most traditional premium pilsner brands in Germany.
Ennobled by King of Sweden, Gustavus Adolphus
The Swedish king's portrait adorns the logo of the brewery, dating back to an incident during the devastating Thirty Years' War. Legend has it that the Swedish King Gustav II Adolf, plagued by great thirst, rode through the town of Crostitz and received a beer from the local brewmaster, which had been brewed to be especially tart because of the upcoming harvest festival. Gustav II Adolf finished the beer in one go.
He praised the drink and gave the brewer a gold ring set with a ruby to express his gratitude. Gustav II Adolf went on his way and the next day victoriously defeated the imperial troops of the Count of Tilly in the Battle of Breitenfeld. The royal portrait has since become the brand of the Krostitz brewery.
Here and now: what life's all about
Knowing the good things in life is what characterises the people of our region. Leipzig has always been a centre of attraction for numerous everyday heroes and at the same time an epic starting point for true heroic deeds. Trade and change have shaped people who are open to new things, who know how to work, live and celebrate. Whether high-class gastronomy or student clubs, whether orchestra at the Gewandhaus or football, whether Leipzig Fair or cotton spinning mill - the occasion is always right for a Pilsner of the highest quality and emphatically fine hoppy notes. Ur-Krostitzer. Brewed for the true heroes of everyday life.
Veganz will be offering some of its products from its wide portfolio in selected kiosks at the Red Bull Arena. Veganz will also play a key role in shaping the entire nutritional concept at the RBL Football Academy in the future and, in addition to the professionals, will also support and advise the women's and junior teams as well as the RBLZ Gaming eSports athletes with its products.
Veganz - Good for you, better for everyone - is the brand for plant-based nutrition. Founded in Berlin in 2011, the company became known as Europe's first vegan brand to feature in chain supermarkets. With a colourful and fun-loving corporate philosophy, Veganz succeeded in filling the vegan niche and establishing the plant-based nutrition trend on the market. Since then, around 400 products have been developed under the Veganz brand.
The current product portfolio includes 120 products across many categories and is available worldwide in 28 countries and in over 22,000 food and drugstore retailers. In addition, the Veganz portfolio is continuously being expanded with high-quality, innovative products and the sustainable value chain is constantly being improved. A recognition of this dedication saw Veganz become the only German company to be voted among the top 3 innovative brands as well as Germany's most innovative food brand in an exclusive Handelsblatt ranking in 2021.
Innovation on the sleeves! Veganz is RBL's sleeve partner for the club's UEFA Europa League and DFB-Pokal games!
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