We are RB Leipzig. On the pitch, we're dynamic, ambitious and feisty. Off it, we have made being socially responsible our mission. We want to create a set of structures that allow us to be economic, ecological and socially sustainable. We understand our responsibility to push sustainability as much as possible, both for the current generation and generations to come.
We want to be a role model, motivating and inspiring others to follow in our footsteps. We are developing a sustainable future for our club, as well as our environment. As a part of society and social culture, we want to help everyone to feel a part of it to through our community engagement, no matter what their social background is. We foster talent and passion beyond the world of football. We stand for equal opportunity, diversity and cosmopolitanism.
Children and young adults are the future of our society. We are a companion for them as they develop into strong personalities. No matter what their social background is, we want to foster their talent and help make it a level playing field.
Tolerance, diversity and cosmopolitanism are key to a strong society. We are committed to these values and live the diversity that distinguishes RB Leipzig.
Education is the motor that drives a progressive society. It secures our democracy and social coexistence. Education also enables positive social mobility.
Exercise and health are important for body and mind. We promote a healthy lifestyle. Sport gives us the motivation to achieve success as a team and drives fair play and respect.
All children up until the age of 14 are welcome in Bulli's Bande (gang). This is the club for children at RB Leipzig. As part of the club, young fans can take advantage of events and offers from their favourite club.
Summer camps, matchday camps, weekend camps, day camps and camps for girls. Our football school is innovative and foward-thinking, which is why the camps on offer are often extended or changed.
Together with the state office for school and education in Saxony, we put on tournaments for students from six different year groups (school cups) and trainees too. Both tournaments take place in the 'Soccerworld' in Leipzig.
Since 2015, we have been working together with our partners Porsche to find out which district in Leipzig plays the best football each year. The winning sides at U11s and U14s are then invited to a home game and get to go on the pitch at the Red Bull Arena, plus they get exclusive looks at the Porsche plant in Leipzig.
For eight years a sea of lights made from lanterns has been put together for a good cause. Our players also traditionally attend the event. The parade is organised to take place once a year together with partners and various aid groups for children, who receive the proceeds from the event.
Every year at Christmas time, Christmas trees with the wishes of disadvantaged children are erected in the Red Bull Arena, at the office and at the RBL Football Academy. Our employees can then fulfil the wishes, giving the children joy. We carry this out with established institutions from Leipzig.
RB Leipzig supports different children’s homes in Leipzig through various means – whether it’s with invitations to home games in the Red Bull Arena, supporting summer festivals and Christmas celebrations or through the yearly Christmas wish tree initiative.
Together with the non-profit organisation Joblinge, RB Leipzig helps young people who have had a difficult start in life into employment. The goal: real job opportunities and sustainable integration into the employment market and supporting society to prevent youth unemployment.
RB Leipzig offers fans with disabilities a variety of services on matchdays, which remove barriers to taking part on matchdays, making the way into the stadium as simple as possible and to allow the fans to experience all the emotions football has to offer. As well as audio description and reporting for the blind, RB Leipzig also offers a matchday service for the deaf and hard of hearing. Up to 1,000 fans with disabilities are in the Red Bull Arena per home match.
Once a year RB Leipzig invites its disabled fans to its training centre at the Cottaweg. Here the fans have the opportunity to see their favourite players live, to get to know them and talk to them, take photos and play some football themselves.
The “Welcome to football” programme allows young refugees up to the age of 27 access to sport through low-threshold offers, supporting integration and societal togetherness through organised football. Behind the programme, cooperation with local educational providers, civic initiatives and community players and amateur football clubs all support the initiative.
14 nations, nine languages, one team. Our first team is a positive example for diversity in society. With the phrase “Unser Ball ist bunt” (Our ball is multicoloured), we are showing what RB Leipzig stands for. We are showing that everybody is welcome here – regardless of faith, heritage, skin colour or sexual identity.
Every year we support the Leipzig food bank’s children’s Christmas party, giving tickets for a friendly match, advent calendars and a visit from our mascot Bulli. We have also donated money and items like blankets and mattresses.
Once per season, RB Leipzig collects abandoned cups in the Red Bull Arena, which are returned for a deposit refund. The proceeds are then donated to the “Pauli’s Moments help” charity and their projects “Pearls of courage” and “Celebration time”, which support seriously ill children and teenagers from the Leipzig region.
RB Leipzig works with several partners in the Leipzig region to combat homelessness. As well as social welfare work and Catholic charities, we regularly support TiMMitoHelp e.V and Hilfebus (Leipzig addiction centre), institutions who help quickly and without red tape.
The Leipzig Learning Curve provides educational activities outside of school in a remarkable setting!
As a joint project from RB Leipzig and the Leipzig Fan Project, the Leipzig Learning Curve offers young people the opportunity to experience exciting learning content in the Red Bull Arena under the motto “out of school – into the stadium”.
What do we want? Football and sport offer lots of ways to easily deal with and explain different social challenges such as discrimination, intolerance and exclusion, but also positive aspects like team play, appreciation and participation.
The Common Ground project uses the power of street football and enables equal opportunities for personal development and a diverse societal togetherness with KICKFAIR. In this way, Common Ground helps children and teenagers to overcome the consequences of the COVID-19 crisis in order to develop a positive outlook on the future.
Children and teenagers who, due to their socio-economic situation, lack learning opportunities, have little support and few positive experiences especially from the pandemic are the focus of the scheme.
Common Ground also helps schools, teachers and school social workers to cope with the consequences of COVID-19 and with the development of new learning and movement rooms (with the KICKFAIR educational concept).
Common Ground is rooted in schools and linked with local school development processes. At the same time, Common Ground is not a finished solution, rather a concept to shake up conventional learning formats and to push holistic, potential-focused learning to the fore.
In the fight against leukaemia, RB Leipzig supports the DKMS (German bone marrow donor database) and encourages its fans to register as potentially life-saving donors. Fans can register directly with the DKMS in the Red Bull Arena at campaign matchdays. First-team players and staff also regularly help with registration campaigns.
Together with our players, we raise awareness of the topic of blood donation and shortfalls in supply together with our partners, the University of Leipzig Hospital’s blood bank and the German Red Cross’ blood donation centre.
The project “Football fans in training” was brought to life in cooperation with the German Cancer Aid and the Institute for therapy and health research. Football fans in training is a free offer for overweight fans to lose weight in a sustainable way with guidance through sport and healthy nutrition. This project is also carried out at other Bundesliga locations.
Light up together! For eight years, a sea of lights made up of lanterns has been put together for a good cause. We want to make a stand for togetherness and willingness to help with our fans.
The event is organised yearly with:
100% of the entire event’s proceeds go to the named organisations.
Together with the Department for Schools and Education in Saxony, we have organised a special indoor football tournament for vocational schools in Leipzig’s “Soccerworld” since 2011.
Shiny cups? Shimmering medals? Not quite! At the Trainee Cup, you’re playing for a place on the legendary “master’s vest”. If you win the tournament, your team will be immortalised with a badge on this unique denim jacket.
Dribble, not drivel! Together with the Department for Schools and Education in Saxony, we have organised a special indoor football tournament for vocational schools in Leipzig’s “Soccerworld” since 2011. Students can show what they’ve got on the artificial grass in the six age groups.