AOC | Die Stadtentwickler
NIKE
FULL PASSION COMES IN. FULL PASSION GOES OUT.
Together, we can achieve great things: The Red Bulls stand for power, courage and passion.
Let us take you on our journey and give your dreams wings. Be a visionary and be open for new experiences, no matter how rocky the journey might be. We support and encourage you to tackle your goals with enthusiasm. YOU CAN DO ANYTHING.
Our new Nike home shirt stands out with its bespoke and progressive design, as well as its modern and dynamic colour blends.
The shirt maintains the classic RB Leipzig look: a base white colour, refined by grey and red elements which are real eye-catchers. For this unique look, our brand identity – the Red Bull – has undergone a new and futuristic interpretation and been integrated into the shirt as a red and grey pattern using a bespoke design.
Another striking feature is the red trapezium on the front and back of the collar, with the rear element adorned with white lettering of our slogan “You Can Do Anything”.
On the inside of the collar, you’ll find one of our most important messages alongside a silhouette of our city: We are Leipzig!
The new home shirt by Nike that our players will wear in games is made from 100% polyester that has been recycled from plastic bottles.
This makes for a jersey that provides optimal performance and reduces environmental impact. The plastic bottles are collected, cleaned and melted down in order to make high-quality thread for the production. This is part of the “Move to Zero” initiative by Nike, where football clothing plays a leading role in terms of sustainability.
No sport garners more attention internationally than football. Nike has therefore been using recycled polyester for the production of their football shirts since 2010. Every year, Nike helps turn a billion plastic bottles from landfills and waterways into recycled polyester for their production and design process.
PORSCHE
Under the motto "Turbo für Talente" (Turbo for Talent), Porsche has been promoting young talent in various sports at its locations in Stuttgart and Leipzig for years. Since 2014, this has also included the future-orientated partnership between Porsche and RB Leipzig. Youth development in the region takes centre stage in this cooperation.
"Sport is part of Porsche's DNA - that's why it's important to us not only to build sporty cars, but also to be involved in professional and grassroots sport in the region. Together with our partner RB Leipzig, we support young footballers in a wide range of projects," says Gerd Rupp, Chairman of the Executive Board, Porsche Leipzig GmbH.
Since its first edition in 2015, the "Leipziger Viertelfinale" (Leipzig Quarterfinals) have enjoyed ever-increasing popularity. The record number of participants stands at more than 1,000 registered young footballers. The tournament, which was initiated in partnership between RB Leipzig and Porsche, offers all football-mad children in the U11 and U14 age groups across the Leipzig region the opportunity to take part in the sporting competition in self-organised teams.
In addition to the children's tournament, Porsche also supports the "RBL-Fußballschule" (RBL Football School) as a strategic youth partner, making it possible for socially disadvantaged children in particular to receive professional training - including tips from the pros. Every year, the sports car manufacturer names the "Porsche Talent Team", made up from the Red Bulls' best youth players.
Being named in the team is not just about footballing talent, but also about team spirit, fairness, outstanding commitment and strong academic performance.
The aim of the cooperation between Porsche and RB Leipzig is also to create unforgettable moments - whether it is walking into the stadium hand in hand with the Bundesliga professionals as a mascot or sitting on the Porsche coaching bench pitch side. Porsche pays particular attention to regional clubs, social institutions and the sports-mad people of Leipzig in general.
Two members of the Volkswagen Group are partners of RB Leipzig: Volkswagen PKW and Porsche have been cooperating with the club since 2014. One reasons behind the partnership is Porsche's large facility in Leipzig with over 4,000 employees.
For the sports car manufacturer, whose main aspect of the partnership is in the areas of youth development and corporate social responsibility under its "Turbo für Talente" work, this is a practical way of promoting its location.
Volkswagen, meanwhile, with its long-standing tradition as a "Partner des Fußballs" (partner of football), also wish to get involved in the Bundesliga in the East of the country and has chosen one of the most interesting, promising addresses in German football to do just that.
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