Johann Plenge, Managing Director (CBO) of RB Leipzig:

“SalzburgerLand provides our team with outstanding conditions as we prepare for the new season. We’re therefore delighted that the training camp has now led to an official partnership. In SalzburgerLand, we are gaining an exciting and internationally successful partner that shares our high standards of quality and professionalism.”

Stefan Schnöll, Deputy Governor of Salzburg:

“Sport is a major driver of tourism. International sporting events and partnerships in particular open the door to new audiences. Our partnership with RB Leipzig is deliberately focused on Germany, our most important market. At the same time, it also marks the start of a long-term international strategy. The Red Bull brand has enormous global reach in both lifestyle and sport. This will give us significant exposure in growing overseas markets and create new opportunities to establish SalzburgerLand as a leading destination for sport and outdoor activities.”

Leo Bauernberger, Managing Director of SalzburgerLand Tourismus GmbH:

“The partnership with RB Leipzig, one of Germany’s Champions League representatives, brings together two strong brands and gives SalzburgerLand a powerful platform in Germany, our most important international market. Elite international football attracts enormous attention and creates a strong emotional connection with people. We want to harness that profile to establish SalzburgerLand as an exciting year-round destination. At the same time, the partnership underlines Salzburg’s standing as a first-class training camp destination for leading international clubs. It therefore creates a connection that will deliver lasting benefits for both tourism and the wider economy in SalzburgerLand.”