888sport becomes an Official Partner of RB Leipzig
Partnership with the online sports betting provider agreed until 2023
RB Leipzig and 888sport – one of the world’s leading sports betting providers – have agreed a partnership which will last until at least 2023 and the partnership will begin at the Bundesliga home match against FSV Mainz 05. 888sport has become an Official Partner of the Red Bulls.
Alongside significant TV-relevant advertising presence (such as Cam Carpets next to the goals, LED-board animations), 888sports will primarily be present on our digital channels. As well as the branding at the stadium, 888sport will become the presenter of the RBL predictor game, which gives fans a chance to win special prizes such as signed shirts, VIP tickets and season tickets for next season over the course of the campaign.
This will be 888sport’s first involvement in the Bundesliga, which makes it crucial that the partnership is designed in a way which fits both parties’ brands. The positioning of the multiple award-winning sports betting provider is one which is based on a readiness to innovate and the resulting reputation as a pioneer in the technology sector. 888sport wants to expand further in the German market and its motto “Safer. Better. Together” demonstrates its commitment to safe and responsible sports betting.
Matthias Reichwald,
Chief Commercial Officer of RB Leipzig:
- “As in the rest of football, we are always looking to strengthen in the area of partnerships, especially those who fit our philosophy and orientation. We have found one of these in 888sport and we’re proud that 888sport sees us as a suitable partner for their first entry into the Bundesliga.
888sport is an established brand who would like to grow further on a national and international level, which exactly corresponds to our vision, and now we can take on this challenge together.”
Kieran Spellman,
Vice President Head of 888sport:
- “We are proud to announce this long-term partnership with RB Leipzig, one of the most ambitious football clubs in Europe, and become their official partner. The team has developed at a rapid pace and shown how you can climb to the very top of Europe playing attractive, offensive football, having already come second in the Bundesliga and reaching the Champions League round of 16 last season.
We can’t wait to support the club with their future development and do our part to help RB Leipzig continue to establish themselves as one of the top three teams in Germany. This comes alongside the regulation and successful licensing for 888sport in the German online sports betting market. This partnership is a signal of 888sport’s long-term commitment to Germany.”
Pedro Barreda,
Director International Marketing & Head of Sponsorships of 888sport:
- “We’re looking forward to working with RB Leipzig and to being part of their journey for at least the next one and a half years. 888 are a world leader in their field, and RB Leipzig are one of the top clubs in European football, so this partnership is a perfect fit and will strongly support us with our ambitious plans for the newly-regulated German sports betting market.”
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On 888 Germany Limited:
888 Germany Limited is a part of 888 Holdings PLC (together with its subsidiary known as “888”), one of the world’s leading betting companies. 888 Germany Limited received a license in July 2021 in accordance with the new State Treaty on Gambling and now performs its fully-licensed services at 888sport.de.
888 has tasked itself with developing the most modern technologies and products to offer entertaining, fair and safe sports betting and online casino games to players all over the globe. Responsible Gaming lies at the heart of the group’s operations – at the start of 2020 they began the initiative “Safer. Better. Together.” - a strategy and commitment to safe betting.
888 is also well known for its quick and innovative services. As well as special features and other promotions, 888sport offers some of its own innovative products such as and individualised Bet-Feed or Bet-Builder, to allow you to combine multiple bets from one match.
Since it was founded in 1997, 888 has been one of the leaders in the online gambling sector and uses in-house technology to allow players and B2B partners an innovative and top-class online gambling experience. 888 has won a multitude of awards in recent years which has underline their position in the market as well as the leading role they play in the technology sector.
The group is structured into two branches: B2C, as 888, and B2B under the title of Dragonfish. Their website offers its members more than just online betting and gambling. They are places of entertainment – places where people can enjoy a really interactive experience and be part of an online community with people with similar interests. The strong and reliable 888 can be found at www.888sport.de/.